Amazon’s hidden section has incredible deals


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Prime members get extra-special deals on these items and more. (Photo: Amazon)

Prime members get extra-special deals on these items and more. (Photo: Amazon)

Amazon Prime members really do have all the fun: Free two-day shipping, instant access to movies on Amazon Prime Video, discounts at Whole Foods — the list goes on and on.

But here’s a perk many folks don’t know about: Prime membership affords you entry into a secret section of Amazon sales. What? Yup, it’s true: There’s a hidden hub of ‘Just For Prime’ deals waiting to be explored. And the key to the kingdom is nothing more than a Prime membership.

Not yet a Prime member? Sign up for a free 30-day trial to access this treasure trove of discounts — and benefit from all the other Prime perks, including free two-day shipping. If you decide to stick with the service, it will cost you just $119 per year (about $10 per month), and you can choose to cancel anytime.

Get a jump on the Prime Day competition right now: Scroll and shop Amazon’s secret, Prime-members-only deals, ahead of the big day(s): June 21 and 22! 

This smart TV is just $100 for Prime members. (Photo: Amazon)

This smart TV is just $100 for Prime members. (Photo: Amazon)

Hold onto your hats, folks: Amazon has this Insignia 24-inch Smart HD TV — Fire TV Edition on sale for just $100 for Prime members only! This standout set delivers eye-popping colors and exceptional image quality — rare at this price. The audio, too, is top notch — and Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of movie titles, you can simply say, ‘Alexa, play One Night in Miami,’ and she’ll take care of the rest.

“…very pleasantly surprised with how much I like this TV,” says a happy Amazon shopper. “As far as clarity goes, I believe HD720p is plenty for this screen size. I’m a bit of a TV snob and the lower clarity is not noticeable in this size.” If you’re looking for a compact set for a bedroom or kitchen, you’ve found it right here. 

Shop it: Insignia 24-inch Smart HD TV — Fire TV Edition, $100 for Prime members only (was $170),

The perfect cup of tea awaits. (Photo: Amazon)

The perfect cup of tea awaits. (Photo: Amazon)

Tea time just got easier. With the press of a button, you can have your brew turn out exactly as you like it. The Buydeem K2423 Electric Kettle boils up to 1.2 liters of water and keeps it warm until you’re ready to pour. Right now it’s on sale from $160 to just $98 with the on-page coupon for Prime members only. That’s more than 60 percent off.

Handy presets for different types of tea — black, herbal, oolong, white and green, ensure a perfect cup every time. And this compact appliance is easy on the eyes, too.

Shoppers say it can compete with the big boys: “I absolutely love this machine,” raved a five-star reviewer. “[It is] hands-down better than the more expensive Breville. The kettle is lighter-weight, the handle is easier to hold and more comfortable, it has all the same features (keep warm for 60 minutes, customize steep time, etc.), the filter basket is much larger, allowing the leaves more room to steep….”

Shop it: Buydeem K2423 Electric Kettle, $98 with on-page coupon for Prime members only (was $160),

Brilliant: Control appliances from any room in the house with just your phone. (Photo: Amazon)

Brilliant: Control appliances from any room in the house with just your phone. (Photo: Amazon)

On sale for $15 for Prime members only (down from $25), the Amazon Smart Plug is an ingenious doodad that fits between a power socket and an appliance like a coffeemaker, TV or lamp, enabling you to operate said device with your phone or your smart-home hub.

The Amazon Smart Plug empowers you to take care of everyday tasks like turning off the lights without getting up from the couch, or effortlessly brewing java from your bed in the morning. 

More than 355,900 five-star reviewers have sung its praises. “Got this smart plug so I can remotely turn appliances and lights on and off in an Alzheimer’s patient’s home,” shared a satisfied Amazon shopper. “I can remotely make sure things are off [with] the Amazon Alexa app — super simple to use and really helps me out. Now I don’t have to drive over there….Thank you!”

Shop it: Amazon Smart Plug, $15 for Prime members only (was $25),

Amazon Halo Fitness Band is a premium health tracking powerhouse. (Photo: Amazon)

Slap the Amazon Halo Fitness Band on your wrist stat. (Photo: Amazon)

On sale for $70 for Prime members only (was $100), the Amazon Halo — made from a woven blend of polyester and nylon with spandex and silicone — has all the bells and whistles of any high-end fitness tracker. You can scan and manage your body composition and BMI (body mass index) via smartphone, track health stats and movement, and even tweak your voice tone for energy and positivity.

All of your health stats are viewable on the Halo app, too — and with unrivaled accuracy, thanks to partnerships with the American Heart Association, WeightWatchers and more. Best of all, it has an incredible battery life of up to seven days per charge — a whole week!

“I like the fact that this band doesn’t have a face like other fitness bands or smart watches,” raved a satisfied shopper. “I find that it limits my electronics viewing time to the time that I am working out or anything else health related. I don’t know about you, but for me another screen, even if worn on a wrist, is just not necessary!”

Shop it: Amazon Halo health and wellness band, $70 for Prime members only (was $100),

You're on your way to losing that quarantine 15. (Photo: Amazon)

You’re on your way to losing that quarantine 15. (Photo: Amazon)

The sleek, ultra-thin Healthkeep Digital Bathroom Scale reports not only on weight but also stats like BMI (body mass index) and is down from $27 to $17 for Prime members right now. It can sync to iPhones, Android smartphones, Fitbit, Apple Health, Samsung Health and Google Fit via Bluetooth, so you can keep track of all your fitness goals.

“Very powerful. I love it!” said a happy and inspired five-star reviewer. “…The precision of this scale is very high, it can be precise [to within] 0.01 [of a pound], and can be seen clearly in the evening….”

Shop it: Healthkeep Digital Bathroom Scale, $17 for Prime members only (was $27),

This smart-home display doubles as a digital alarm clock — save $35 for Prime members only! (Photo: Amazon)

This smart-home display doubles as a digital alarm clock — save $35 for Prime members only! (Photo: Amazon)

On sale for $45 for Prime members only (was $80), the Echo Show 5 is a small and sleek smart home display model. Armed with a five-inch display, the Echo Show 5 is the perfect compact and lightweight companion to your nightstand.

The display has the ability to bring all your smart devices together, while also giving you a visual companion to Amazon Alexa herself. It also doubles as a digital alarm clock. Amazon also has a wide range of personalized clock faces to choose from, so you can bring a little bit of your own yourself to this device.

“This is the best alarm clock I’ve ever had,” shared a satisfied Amazon shopper. “The clock face is customizable and very easy to read from anywhere in the room. The screen has no distortion or discoloration from any angle…Perfect for checking the time in the middle of the night.”

Shop it: Echo Show 5, $45 for Prime members only (was $80),

Every ride's a joy ride with Alexa in your car — save 70 percent for Prime members only! (Photo: Amazon)

Every ride’s a joy ride with Alexa in your car — save 70 percent for Prime members only! (Photo: Amazon)

If you ever wanted Alexa in your car, here’s your chance. The Echo Auto is a clever little gizmo that instantly makes your old vehicle smart. It connects to your car’s stereo via auxiliary input and pairs to your phone with Bluetooth. Then you can talk to Alexa just like at home.

No worries about the roar of you engine, the wind, or traffic getting in the way of your voice. The Echo Auto — which is on sale for $15, or $35 off for Prime members only — is designed with eight mighty microphones, so it can clearly pick up voice commands. It’s absolutely genius for making hands-free phone calls and calling up your favorite driving tunes on Amazon Music, Spotify, Apple Music, Pandora and more.

“I’m actually impressed with this little device,” wrote a delighted five-star Amazon reviewer. “I’ve tried other car Alexa-enabled devices but they’ve always struggled to pick up my voice over noises such as the radio, a window being down or other people chatting in the car. [This device] always picks up my voice no matter the sound level.”

Shop it: Echo Auto, $15 for Prime members only (was $50),

Ease those aching muscles — and save a fortune. (Photo: Amazon)

Ease those aching muscles — and save a fortune. (Photo: Amazon)

Formerly $149, the Bobbito Massage Gun is on sale for just $49 with the on-page coupon for Prime members only. This handy tool lets you knead out tight spots and tough knots in neck, shoulders, back, legs, feet and more.

And no need to enlist the help of a friend — you can use it on yourself, easily and safely. It’s designed with 20 levels of intensity, and comes with six attachments to help you tackle all sorts of problem areas. A handy carrying case keeps everything together. And some shoppers say using this massage gun is better than going to a chiropractor.

“Great massager! My back is now happy! I’ve had back pain for years…. Stretches, chiropractors, and massages only work for a short time, then the pain comes back shortly after,” shared a shopper. “…This massager has been great…. It’s lightweight and holds a charge for a long time…” 

And at this Prime-only price? It’s an absolute steal.

Shop it: Bobbito Massage Gun, $49 with on-page coupon for Prime members only (was $140),

New Echo Buds are here — and they're 33 percent off for Prime members only! (Photo: Amazon)

New Echo Buds are here — and they’re 33 percent off for Prime members only! (Photo: Amazon)

The latest Echo Buds feature active noise-canceling (features that were not available with the extremely popular first generation). Now you can enjoy your favorite music and podcasts in peace — free from annoying background noise. If that sounds good to you, then you can score a pair for $80 with standard charging case (or $100 with wireless charging case) for Prime members only.

The second generation Echo Buds are built for long-lasting comfort with a new, sleeker design that fits securely in your ears (unlike Apple AirPods). These babies are durable and tough, with up to 15 hours of battery life per charge (and an extra two hours with a 15-minute quick charge). They also deliver high-quality audio that’s well-balanced and clear with deep bass. And best of all, your trusty Alexa voice assistant is built-in.

“A quality pair of buds. Out of the box, setup was easy,” wrote a delighted five-star reviewer. “I already had the Alexa app on my phone, so all it took was having the app open while I opened the case on the new ear buds. The setup was quick and easy…The audio playback is excellent. Experimented with some heavy metal and classical, and the sounds were great. Even the classics like Sinatra sounded great, with the vocals loud and clear.”

The new Echo Buds come in Black and Glacier White.

Shop it: Echo Buds (second generation), $80 for Prime members only (was $120),

You'll be over the moon as you play in the cloud with Amazon's Luna Controller. (Photo: Amazon)

You’ll be over the moon as you play in the cloud with Amazon’s Luna Controller. (Photo: Amazon)

On sale for $49 for Prime members only (was $70), the Luna Controller is wireless with a super-grippy and comfortable design that’s made for Luna, Amazon’s new high-speed cloud gaming platform that offers hundreds of games from top publishers. Think of it as Prime Video, but for gaming. And best of all? You can play on just about any device with an internet connection via Wi-Fi, including Windows, Mac, Android, iOS, iPadOS and, of course, Fire TV.

The controller has a pair of thumbsticks for precision, dual fast-action bumpers and triggers at the top (four in total), four responsive action buttons and an accurate four-way D-pad. The controller is also re-mappable to best suit your gaming experience.

Some shoppers say that this controller is better than Microsoft’s. “Wow! The best controller I have ever owned,” raved a gamer. “Better build quality than the original Xbox X controllers. They feel great in the hands and trying to perform precise sniper aiming is a joy as the thumbsticks offer the perfect balance of resistance and control. To set up Luna controllers…is really simple and took me less than five minutes…this is a hidden gem of controllers!”

Shop it: Luna Controller, $49 for Prime members only (was $70),


Headphones and earbuds

  • Sony ZX Series Wired On-Ear Headphones, $10 (was $20),

  • Moing Wireless Bone Conduction Headphones, $33 (was $60),

  • Cowin E7 Active Noise-Canceling Bluetooth Headphones, $47 with on-page coupon (was $60),

  • HolyHigh Wireless Headphones Sports Earbuds Pro, $17 (was $40),

  • Sephia SP3060 Earbuds, $15 (was $30),

  • Noot K11 Stereo Headphones, $13 (was $20),

Smartphones and tablets

  • Moto G7 Plus, $149 (was $250),

  • Apple iPad (10.2-inch, Wi-Fi, 32GB), $299 (was $329),

  • Apple Smart Keyboard for iPad, $150 (was $159),

  • Vankyo MatrixPad S21 10-inch tablet, $109 (was $130),

  • TCL 10 Pro Unlocked Android Smartphone, $300 with on-page coupon (was $450),

  • Ulefone Note 9P smartphone, $152 with on-page coupon (was $200),

  • Vankyo MatrixPad S20 Tablet, $130 with on-page coupon (was $149),

  • Zonko 10-inch Tablet, $113 (was $160),


  • Borderlands Legendary Collection (Nintendo Switch), $20 (was $50),

  • Godfall (PS5), $42 (was $70),

  • NBA 2K21 (Xbox Series X), $30 (was $70),

  • Sid Meier’s Civilization VI (PC), $15 (was $60),

  • Mafia: Definitive Edition (PS4), $20 (was $40),

  • The Legend of Zelda: Breath of the Wild (Nintendo Switch), $40 (was $60),

  • Runmus Gaming Headset, $20 with on-page coupon (was $43),

  • Call of Duty: Infinite Warfare (PS4), $5 (was $40),

Smart home

  • Echo Frames (second generation), $175 for Prime members only (was $250),

  • Amazon Smart Plug, $15 for Prime members only (was $25),

  • Facebook Portal TV, $99 (was $149),

  • Kasa Smart Plug Power Strip HS300, $55 with on-page coupon (was $80),

  • Echo Show 5, $45 for Prime members only (was $80),

  • EverCross Electric Scooter, $299 with on-page coupon (was $369),


  • OKP Robot Vacuum Cleaner, $119 with on-page coupon (was $300),

  • ThisWorx Handheld Car Vacuum Cleaner, $35 (was $45),

  • Bissell SpinWave Hard Floor Expert Wet and Dry Robot Vacuum, $300 (was $400),

  • Eufy by Anker BoostIQ RoboVac 11S (Slim), $190 with on-page coupon (was $220),

  • MooSoo Robotic Vacuum Cleaner, $140 with on-page coupon (was $300),

  • Yeedi K650 Robot Vacuum, $130 with on-page coupon (was $180),

Work from home

  • Naipo Shiatsu Back and Neck Massager, $38 with on-page coupon (was $50),

  • LifeLong Ergonomic Laptop stand for desk, $50 with on-page coupon (was $90),

  • Truweo Posture Corrector, $12 (was $30),

  • Vankyo Leisure 530W Digital Projector, $200 with on-page coupon (was $230),

  • FelixKing Ergonomic Desk Chair, $125 with on-page coupon (was $160),

  • AndaSeat gaming and office chair, $230 with on-page coupon (was $290),

  • Hey! Play! Mini Tabletop Pool Set, $16 (was $60),

  • Vybe Percussion Massage Gun, $130 with on-page coupon (was $150),


  • Bayco 9 Pack Glass Meal Prep Containers, $33 (was $50),

  • Oster 6812-001 Core 16-Speed Blender with Glass Jar, $38 (was $45),

  • Gotham Steel Smokeless Grill Indoor Grill, $38 (was $50),

  • Ninja Personal Blender, $60 (was $70),

  • Cuisinart HM-90S Power Advantage Plus 9-Speed Handheld Mixer, $80 (was $145),

  • Elite Gourmet EGC-007 Easy Electric Poacher, $16 (was $30),

  • Geek Chef Air Fryer Toaster Oven, $140 with on-page coupon (was $200),

  • Ozeri ZK14-S Pronto Digital Multifunction Kitchen and Food Scale, $11 (was $15),

  • Mueller Austria Ultra-Stick 500 Watt 9-Speed Immersion Multi-Purpose Hand Blender, $30 (was $45),

  • Bonsenkitchen Handheld Milk Frother, $12 (was $18),


  • Naturewell Retinol Advanced Moisturizing Cream for Face and Body, $15 with on-page coupon (was $23),

  • CeraVe AM Facial Moisturizing Lotion SPF 30, $9 with-page coupon (was $19),

  • Keranique Shampoo and Conditioner Set, $32 (was $50),

  • AuraGlow Teeth Whitening Kit, $38 with on-page coupon (was $60),

  • LilyAna Naturals Retinol Cream for Face, $20 with on-page coupon (was $30),


  • Korsis Women’s Summer Casual T-Shirt Dress, $29 (was $39),

  • Prettygarden Ladies Basic Crewneck Belted Office Dress, $30 (was $37),

  • Yidarton Women’s Comfy Casual Twist Knot Tunics Tops Blouses T-Shirts, $12 (was $27),

  • a.Jesdani Women’s Button Down, $33 with on-page coupon (was $50),

  • BerryGo Women’s Embroidery Pearl Button Down Dress V Neck Spaghetti Strap Maxi Dress, $42 (was $50),

  • Leggings Depot Leggings, $16 (was $30),

  • Milumia Women’s Boho Button Up Split Floral Print Flowy Party Dress, $28 (was $34),

Health and wellness


  • Sumitu Bed Pillows for Sleeping 2 Pack, $29 (was $60),

  • LuxClub 6 PC Sheet Set Bamboo Sheets, $35 for queen (was $57),

  • Bedsure Satin Pillowcase for Hair and Skin Silk Pillowcase 2 Pack, $8 (was $10),

  • Utopia Bedding Down Alternative Comforter, $35 (was $57),

  • Queen Mattress Pad Cover Cooling Mattress Topper, $40 (was $60),


  • Furhaven Pet – Two-Tone L Shaped Orthopedic Corner Sofa Dog Bed, $28 (was $35),

  • Nina Ottosson by Outward Hound Dog Brick Interactive Treat Puzzle Dog Toy, $14 (was $25),

  • Outward Hound Hide-A-Squirrel Squeaky Puzzle Plush Dog Toy, $20 (was $30),

  • Milk-Bone MaroSnacks Dog Treats, $9 (was $12),

  • Rachael Ray Nutrish Dog Treats, $6 (was $14),

  • Interactive Robotic Cat Toy, $25 (was $45),

The reviews quoted above reflect the most recent versions at the time of publication.

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